Digital Marketing Specialist

-For Arabic and English speakers-

Canvera Technologies is part of an international company, specialized in the sales and manufacturing of garments and apparels, operating in 3 countries around the world, opening its latest office in Istanbul. Canvera will be responsible for handling the international expansion for the mother company as well as managing its online sales channels and developing the marketing and advertising strategies. Nevertheless, Canvera is a separate entity on its own and can have its own clients.

We are seeking a creative, analytical and experienced Digital Marketing Specialist to join our team. Online marketing management would be the core duty of this job. You will be responsible for creating and maintaining the digital image of the company's brands as well conducting market research and actively engaging with the business to optimize the performance of our digital strategies.

This position is both creative and rigorous by nature, you need to think outside the box. We expect the candidate to be proactive and have a "get it done" spirit. To be successful, you will have solid problem solving

skills.

Responsibilities

• Handling social media accounts effectively and creating digital content

• Creating social media calendars, sharing on social media platforms, increasing and optimizing reach​​

• Creating, developing and maintaining digital communication and advertising reports

• Developing and improving marketing strategies

• To follow trends and innovations in the digital world

• To constantly monitor and report the activities of competitors, as well as the performance of the products in the market

• Ability to use storytelling techniques to drive effective communication tailored to the specific needs of each target audience.

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Must Have

• Degree in Marketing or related field

• Fluent in Arabic & English

• Experience in content creation

• Copywriting skills

• Multitasking abilities

• Innovative team player 

• Having knowledge about SEO, social media ads, display ads and e-mail marketing

• Be able to develop ideas using creative methodology

• Have the understanding and the insights to develop and maintain branding strategies

Nice to Have

• Professional certifications like Digital Marketing Fundamentals or Digital Brand Management

• Understanding of B2B marketing strategies  

• Additional languages

• Google Adwords experience

• Strong analytical skills

• Internal and external networking abilities