Renault's expansion in Turkey is linked to the company's strategy to expand beyond the borders of France and build strategic partnerships to enhance its production and distribution in new markets. In Turkey, this expansion came through a partnership with local entities to facilitate industrial operations and deepen the market.Partnership with OYAK: In 1969, Renault entered into a partnership with the OYAK Group, an economic and investment organization in Turkey affiliated with the Turkish army.- This partnership resulted in the creation of OYAK-Renault, which became one of the cornerstones of car production in Turkey.Bursa Factory: A large factory was established in the Turkish city of Bursa in 1971, with the aim of producing cars for the local market and for export.- The factory has the capacity to produce hundreds of thousands of cars annually.Local Production and Models: The factory began producing local models and continued to expand over time. Among the main models manufactured in Turkey are the Renault Clio and Renault Megane.- In addition to cars, the factory also produces engines and car parts used in international markets.Renault has significantly contributed to the economic growth of Bursa and Turkey in general by providing job opportunities and enhancing the local automotive industry. Renault Turkey is an important hub for exporting cars to many other countries, strengthening the brand's presence internationally. The factory also places great importance on innovation and quality in production.<ul><li>Key models the company is known for:</li></ul>Renault Clio: One of Renault's most popular and widespread cars in Europe and other places.- Known for its modern design and advanced technologies in its class.Renault Megane: Available in multiple versions, including hatchback, sedan, and coupe.- Known for its balance between performance and comfort, with advanced levels of technology.Renault Kadjar: An SUV that provides a comfortable driving experience with the capability to handle various terrains.Renault Captur: A crossover with an attractive design and practical, flexible interior.Renault Duster: Known for its high durability and reasonable price, with good performance on rough roads.Renault ZOE: A fully electric car, one of the best-selling electric vehicles in Europe, featuring a long driving range and advanced charging technologies.Renault Talisman: A mid-size sedan known for its elegant design and high levels of comfort.<ul><li>Renault also offers a diverse range of commercial vehicles:</li></ul>Renault Kangoo: A small multipurpose commercial vehicle widely used for light cargo and distribution.- Available in electric versions to meet eco-friendly transport needs.Renault Trafic: A medium-sized van suitable for businesses requiring larger transport capacity.- Offers multiple engine and size options and can be used as a cargo or passenger vehicle.Renault Master: A large van used for heavy transport and can be customized for various purposes like ambulances and refrigerated transport.- Provides numerous options regarding lengths and sizes, making it suitable for a wide range of businesses.Renault Dokker: A vehicle that combines passenger and cargo transport capabilities, known for its flexibility and ample space.

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Tokat

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