Execute tests, collect and analyze data and results, identify trends and insights11 -
Track, report, and analyze website analytics -
Optimize copy and landing pages for search engine marketing -
Perform ongoing keyword discovery, expansion and optimization -
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Identify trends and insights
- Plan and direct marketing campaigns
- Track the website traffic flow
- Monitor social media and Google Analytics
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